The Lohasmith is an attempt to create décor that celebrates craft but does so in a way that fits in seamlessly into the evolving lifestyle of the modern Indian.
The brand was based on the idea that the modern Indian consumer’s tastes have evolved to include a more global viewpoint, and that this had created a clear need for brands like The Lohasmith.
The Lohasmith traces its genesis to the time when Meghna and Karun Malik moved into their first home shortly after getting married. Karun had wanted to start something that made high-end decor products designed exclusively for India for some time, and it was this idea that culminated in the birth of the brand in 2016.
With Meghna’s eye for clean, interesting design and Karun’s obsession with adherence to quality, together they make a formidable team. The product range includes decorative mirrors, wall art, accent furniture, wine & bar racks, table-top decor and garden products.
Within these categories, the brand sells a wide variety of decorative accessories including its signature test tube vase, candle holders with custom hand-made candles, scented candles, picture frames, center-piece and fruit bowls and unique table sculptures.
According to Meghna, “We design and develop all of our products in-house. We do outsource work to a few experts for certain items where specialized expertise is required, but ensure that we work closely with them to ensure quality of production and a close adherence to our design specifications.
All our products are hand-crafted, and we love applying traditional Indian craft techniques in modern ways. For example, our Octo & Classic planters use the age old form of weaving called ‘Bainth’ in a modern shape and application. This work is done for us by a collective of artisans in U.P that has developed this technique over decades”.
She further adds, “The designs are inspired by everything we see around us. Some of our designs are created with an aim to reduce the clutter we find goes hand in hand with the hustle and bustle of city living. Often times, we find ourselves inspired by the perfect symmetry exhibited by living things in their natural habitat, but we are also inspired by the need for simple, functional design that helps people live their lives well”.
The Idea behind creating The Lohasmith was to provide unique, hand-made and interesting home décor that is affordably priced but without compromising on quality of design or construction.
Meghna and Karun wanted to create a brand that evolves along with the aesthetic of their customer who is increasingly informed everyday of global trends and styling.
In the words of Karun, “The key thing we want to maintain, whether it’s 5 years from now or twenty years down the line, is the quality of construction and the freshness of our designs. These are elements that are at the very heart of our brand, and we will stay true to them as our brand continues to evolve. We want to make our website well known for high quality , affordable and well designed home décor pieces for people’s homes and offices”.
The best selling products from the brand are its movable Test Tube Vase and The Solar Flare Mirror, the Pure Brass Bangle Mirror and the Diamond Brilliant Mirror. It has also recently launched a range of side and accent tables, which have fast become best sellers for their clean and sleek design and exceptional quality of craftsmanship.
The Lohasmith is a metal-focused home décor brand that conceptualizes and creates all its designs in-house and strives to bring the customer something unique in terms of material usage, quality of production and most importantly design.
Text By Anindita Ganguly