Of itself, the firm ‘Clean Planet’ which is a leading steward of Planet Earth, says, “we are a group of designers, marketers, and all-round good people who are committed to creating products that are both stylish and eco-friendly.”
Established as a thought leader in the sustainable business space in 2010, Clean Planet is a brand with a mission. Clean Planet was born of the vision to create eco-stylish products to inspire consumers across the globe to buy responsibly.
The brand, headed by entrepreneur-activist Savitha Rao, houses a very competent team with profound experience to carry out operations in developing a wide range of eco-products including Eco Veggie bags, Trendy Eco Tote bags, Contemporary Eco Sleeves, Eco Home Placemats and Eco Pouches. Their latest launch is the pioneering ‘Swachh Citizen’ campaign which aims towards creating a clean India in style.
Garnering the remarkable responses from its customers in Bangalore, Delhi and Chennai, Clean Planet has become synonymous with high quality. The colour and texture of the products are chosen keeping in mind the lifestyle of the customers.
These versatile products easily blend with different attires, enabling customers to be stylish while being eco-friendly. The company believes in creating products with a soul at a reasonable cost. From a line of cloth totes to the pioneering Swachh Citizen bags, the brand is constantly innovating while getting more stylish and plans to add some more products into its home decor segment.
Swachh Citizen and India Kuch Kar are initiatives taken by Clean Planet with its passionate commitment towards a clean environment. Through these campaigns, it encourages fellow citizens to do their bit to create a Swachh India. Clean Planet has plans for institutional tie-ups with retailers and companies. Currently Clean Planet works with an online grocery retailer called bigbasket.com in Mumbai and intends to take the association ahead in cities like Pune, Bangalore, Hyderabad and Chennai.
From a line of cloth totes to an upcoming range of cloth handkerchiefs as an alternative to tree-unfriendly paper tissues, Clean Planet is always innovating on how they can use fashion to do good.
When the idea for Clean Planet first struck this institution, its team was not entirely sure what the response would be. After all, they were creators of high-end fashion garments. Would they be able to combine their sense of style with eco-consciousness? Would they be able to connect with socially aware consumers?
Today, months later, Clean Planet has discovered that when a lot is done with sincerity, passion, and joy, it shows. Creating Clean Planet has been a labour of love. On a typical day, the team members may be seen hand picking fabrics, analysing design options, and researching raw material.
They inspect their prototypes inside out – every seam, every thread is scrutinised – to arrive at products that are stylish, classic, and environmentally friendly, all at once. They don’t believe in mass producing generic products or creating unaffordable luxury items, instead Clean planet excels at creating high-quality products with a soul.
At Clean Planet, they have a simple maxim – No one can do everything, but everyone can do a LOT! “With our products, we hope we have made it easy and fun for our consumers to do their lot,” states Clean Planet.