“Anyone can paint a picture, but it takes a wise man to sell it.” These were the famous words of the very quotable British poet and author, Samuel Butler. These are words that we came across on an annual holiday in Bangkok.
Just to rewind a bit here, when I say we, I mean the three of us – Vishakha Seksaria, Ridhi Arya and Tanvi Saraf. Sisters, friends, partners in crime and co-owners at Cutting Chai Designs.
An architect, a fashion designer and a lifestyle editor, we all come from different creative backgrounds and share a deep passion for art. This quote, scrawled across the window display of a store, got us thinking. How could we capure the beauty of brush strokes into more than just a canvas? Could we make unaffordable pieces of art a bit more pocket friendly? Could we sell beauty and functionality at the same time? Could we make art livable? These questions marked the inception of Cutting Chai Designs, a firm that firmly believes in bringing art to the masses and aesthetics to the home.
What started as a small project, spiralled into a full-fledged company. And our aim was clear – we wanted to license the works of upcoming artists and translate them into home products, with each piece baring the signature of the artist himself/herself. The idea was that everyone could afford art and make their living spaces come alive with the wild brush strokes and imagination of these artists.
Our collection spans a range of products, from tiny coasters that brighten up corners to the most vivacious and lively bedspreads and quilts that lift up your room in an instant. Other pieces that take the shape of a canvas include trays, table mats, runners and cushion covers. Another exciting part of our collection is the stationery. From know-it-all travel checklists to cheeky complaint sheets, artistic diaries to culture junkies that keep your appointments in order, the line is designed to be functional, fashionable and artistic at the same time.
Our aim is to make each piece a conversation starter. The cool art works compel people to comment and the statement accessories are bound to get a shout out.
Also, early on we decided that with each product we sell, we will give the customer a little note on the artist behind the art and his previous works. After all, when you have a great artist behind the canvas, it should be something to brag about.
As we move forward with our venture, the aim is to get more artists within our fold, to create a more diverse collection and to make sure art permeates into as many aspects of one’s life as possible.
With this aim in mind, we make a constant effort to scout new talent; from those showing at international fairs to those just out of art school or those with an unparalled love for art. No matter how big or small a name, if the aesthetic connects with our brand, we’re there to make it bigger!
With our products available in stores across the country, including Delhi, Mumbai, Hyderabad, Pune and Ahmedabad to name a few and retailing on the country’s top e-commerce websites, we have had the privilege of catering to many clients.
In the coming time, we hope to increase this number manifold, to increase our portfolio of artists, and to multiply the range of products. After all, whoever said art was just meant to be a painting on your wall?