Mumbai-based Archilogics combines unconventional form with highly sensitive space-building, and comes up with visually striking projects.
Archilogics was founded by Saket Sethi, with then partner Rupali Saple, in 2005. With a later incorporation into Archilogics Design Pvt. Ltd., the firm has fortified its dedication to end-to-end ideation and execution when it comes to projects. The portfolio here spans a significant range and trawls a good depth too.
Archilogics is as adept at intricate interior design and sensitive building of workspaces, as it is proficient in imagining and realising big ticket projects of massive acreage. Through it all, the team has maintained an affinity towards the avant-garde form, and the philosophy of conjuring up exactly what the clients have demanded. In this journey, some of the supportive patrons have been Varun Shipping, the Aditya Birla Group, Salman Khan, Shilpa Shetty and Raveena Tandon.
Archilogics wanted to break free from the strictures of designing a conventional boutique with Ahakzai. A designer boutique launched by producer-designer Alvira Agnihotri, and designer Ashley Rebello, the store is a commitment to flowy, delicate Indian apparel, standing at 1 Oceanside in Bandra.
In the store, pop art flamboyance meets the high-browed refrain of regal Indian sensibilities. The colours, right from the IPS floor with embossed antique tiles, to the stylishly faded furniture pieces, are all deep and distinguished, but the lighting is all warm and crepuscular. This is a delightful combination that would complement the style and silhouettes of the garments on display.
The overall look and feel of the store is quite un-store like – it is warm, homely and welcoming, and not overtly keen on striking sales. One can’t miss the magic of the jaali designs on the walls, the lovely hanging lamps, the aged Italian hand-painted walls, the beckoning staircase, and the bouquet of wooden frames across its side wall. Archilogics deserves praise for the sheer depth and range of detailing that its team instilled here.
Aditya Birla Science & Technology Campus, Navi Mumbai
Openness and transparency were the key ideas binding this project together. The Aditya Birla Science and Technology Campus’ ambition is to become a premium centre of research and development, and Archilogics was commissioned to deliver on the mega package of its architecture, interiors, road-works, landscape and graphics.
The team delivered on its assignment by building a circulatory set-up of the main spaces hinged to an axis; atriums that tentacle around circular colour-coded helix stairs; uninterrupted views of greenery from most directions; and a cone skylight that recreates the highly-recognisable Aditya Birla Group’s sun logo.
Part of this 22-acre scheme is also a spectacular façade – a tall glass pyramid for corporate floors rising from a reclining structure with cast-in-place cones and the look of a high-tech extra-terrestrial.
Ax2 in Mumbai had to become Bollywood fashion designer Ashley Rebello’s office, and was assigned to Archilogics by the team behind the Good Homes show at NDTV Good Times. It is a 400 square feet, one-room workspace which had to accommodate a waiting area, a changing room, a tailoring room, toilets, and of course, Rebello’s work station.
Working on the designer’s specific demands, the Archilogics team has suffused the interiors with the traditional jaali motif. The client’s affinity to nature was translated into a beautifully patterned partition wall and ceiling, sporting motifs of dragonflies, butterflies, flowers and geometric diamond shapes. The patterns, with their artful perforations, look like delicate paper cuttings.
Because this was essentially a refurbishment project, all pre-existing art and furniture from the previous space was retained; old chairs were re-polished and re-upholstered; an old door became the main work-desk; waste pieces from laser cut panels became embellishments; and anything new came from an affordable online portal. For this project, Archilogics again amalgamated client sentiments with chic aesthetics. The result is a visually striking space that makes the most of its limited girth.
Text By Shruti Nambiar
Photographs The Architect