Who does not aspire for beautiful things? The story of the House of Magari starts with a simple premise – your home and what goes in it should not only be functional but should also fulfill your home related desires.
The House of Magari, a 9000 square feet home furniture store in Bengaluru has been designed to invoke aspiration. “Magari means hopefulness, anticipation and a sense of ‘what if’. It is exactly the feeling that our collection inspires in you,” explains Amitha Madan, Principal Architect of the store. The store is owned by Karun Mathew and Vishal Wadhwa and aims to provide a one-stop solution for all furniture needs for homeowners. The décor of the store aims at inducing a sense of wonder and delight.
A great backdrop allows a product to shine. This is a well-known fact amongst designers. One can see that the varied walls with different effects and colours actually work to create this setting. “The store has two main textures: exposed brick laid in a vertical pattern and exposed cement block again laid vertically. The palate is very neutral and raw. This makes for a great backdrop for the product to take precedence,” explains Madan. The store has cement flooring and solid wood flooring in some areas.
The lighting in the store is another area where creativity really shines out. There is just enough light to highlight the product and not give it a bright showroom feel. This balance is normally difficult to achieve, but the House of Magari does a great job of that. The lights have been used to create a sense of home rather than a store.
Considering that the lights are also for sale, must mean that there are frequent changes in the light fittings of the various sections in the store. However, care is taken to make the lights work in tandem with the entire experience of moving through the store.
The brand has a wide range of products as it aims to be the one-stop solution for all home furniture needs. Products range from furniture, wardrobes, kitchens, curtains, blinds, wallpapers, rugs, mattresses and other accessories. They manufacture as well as source these products from the best in the local industry and from across the world.
There is also a touch of individual artistic creativity in most of the products. For example, the recently launched Concrete table collection by Magari in association with Ashu Gupta, an artist who uses pen and ink as a medium of design, is a refreshingly new concept.
The collection showcases the inherent nature of concrete which is known to develop its own characteristic texture with unique patterns which can be open to several interpretations – such as the surface of the moon.
While the open plan layout is enormous considering the size of the store, there is a very clever segregation of areas where displays are arranged. These segregations are made by placing the larger furniture pieces such as wardrobes, dressing tables and so on, to create the visual partition without actually boxing up any of the areas. This gives the whole store a vast and seamless look.
The arrangements are uncluttered and this helps the viewer appreciate each individual piece on display. The huge space also helps them to do justice to the brands they house. The specific section where the brand products are displayed looks as if it was tailor-made for that brand. In terms of the arrangement of the displays, the store owners try to introduce a couple of new products every fortnight and consequentially rearrange the display.
A vast and open set-up, where individual spaces are tweaked to fit in the brands that are housed, along with a wide variety of beautiful and creative products; this is what makes House of Magari a space where all of your home related aspirations are fulfilled!
Text By Dhanishta Shah
Photographs Courtesy Sameer Mohan