A brand of Ethical and Sustainable Young Indian Entrepreneurs, Olha-O offers exclusive ethnic handicrafts from India that will not only catch your eye but will steal your heart as well.
Made of bell metal primarily, the products from Olha-O represent Dhokra Art, which is a very exquisite art form handmade by the tribal artisans from the Bastar region of Chattisgarh.
The evidence of the Dhokra craft has been discovered in the relics of Mohanjodaro and Harappa civilizations, which proves the historical and traditional importance of the industry.
Founded by Ishita Choudhary and Manju Choudhary, Olha-O has a range of products beginning with home décor, table decor, kitchen décor and dining utility, lamps and lighting as well as furniture and gifting accessories.
The manufacturing unit and studio of the brand are in Jaipur and the products are shipped across the globe. Olha-O scouts the length and breadth of the country looking for these gems, holding on to the belief that these exquisite handicrafts deserve a larger canvas.
By promoting these art forms, the brand has embarked upon the journey of offering the world unique handcrafted products that provide better economic opportunities to the master craftsmen behind them. The products are designed and manufactured in-house.
In the words of Ishita Choudhary, Owner, Olha-O, “We intend to design and create products that not only add beauty to ones home but also are functional and of utility too. These heritage craft products can be your everyday motivation and inspiration”. Olha implies ‘to look’ in Portuguese language. The aim therefore is to make products that create a desire within people to own them.
Other than its own offline store and web portal, Olha-O also sells its products through different other portals like Design Owl.
According to Co-Owner Manju Choudhary, “We see Olha-O in every house. Our mission is to make exclusive designs using Dhokra Art so each family has desire to bring them home. With Make in India in full swing, we expect our fellow citizens to understand the importance and beauty of the traditional handcrafted industry, more deeply and support us in promoting the same”.
Talking about competition, Ishita says, “Competition is what makes us stronger and drives innovation in our products. The market that we cater to is a niche market and we always focus on bringing new designs, value additions and products using different materials. Each customer is important to us. Whether it is a retail or wholesale buyer, our focus is always on first educating the customer about the art form and its importance in the industry. Our customers don’t just buy the product, but also bring home the emotions and story associated with them”.
Text By Anindita Ganguly
Olha-O | Ethnic Gifting & Décor
A Brand of Ethical & Sustainable Young Indian Entrepreneurs Pvt. Ltd.
B-48, Lalkothi Scheme,
Opposite Imliwala Phatak, Sahakar Marg,
Jaipur-302015 Rajasthan, India