A brand committed to brightening up lives with unique lighting solutions, The Brighter Side aims to be the go-to brand for your indoor and outdoor lighting needs.
The Delhi-based brand started by Seema Sharma offers a range of home decorative lights like wall lamps, floor lamps, table lamps, pendant lights, nautical lamps and industrial style pendant lights and chandeliers. The lamps are made in India with a variety of material like iron, aluminium, wood and brass. Recycled lamps on a small scale are also made by the firm.
While some products are designed in-house, one of Seema’s good friends, Aaditya Koshe, an industrial designer also helps with enhancing the product offering. The firm also outsources some of its products from select vendors. However, these need to be distinctively impressive and gel well with the concept of The Brighter Side.
The team at The Brighter Side works around designs that create old age charm with modern functionality. The brand is inspired by everything that is rustic, antique and vintage, with additional inspirations being travel and artistic exploration.
In the words of Seema, “I was working with a German MNC and had the desire of starting something of my own. I always loved collecting antique products and decorating my home, however, creative and rustic items often came at a higher price. I saw lot of potential in the vintage lamps segment as local retailers mostly sell imported Chinese lamps that are low in quality. Along with my brother, Neeraj we started with a retail store of decorative lamps. We could not survive with just a brick and mortar model for long, so we entered the e-commerce space and tied up with architects and interior designers who could associate with our brand concept and appreciate our designs”.
The Brighter Side has gained immense popularity over the last three years and created a niche as an established brand in the decorative lamps’ segment. It is also in the process of developing a brand with a ‘creative Indian lamps’ image.
The nautical tripod floor lamps and industrial style wall lamps from The Brighter Side sell the most. Etched metal lamps are also popular as intricate work on lamps creates pattern on the ceiling when light passes through it. What makes them special is the unique design and exclusivity with high quality ‘Made in India’ tag. The team also plans to open a flagship retail store in Delhi soon.
When asked about how she plans to deal with competition, Seema replies, “Forget about your competitors, just focus on your customers”- Jack Ma. I truly believe in it! We ensure that our customers are satisfied in terms of quality and value for money. We keep exploring international designs, collaborate with creative people who develop edgy products and differentiate ourselves from the run of the mill. You carve your space just by being different from other sellers in the market”.
Text By Anindita Ganguly