Objectry, is a design studio which creates one-of-a-kind household objects. The approach adopted, paired with quality Indian artisanship, organically results in work that is utilitarian yet distinctive.
Objectry, nestled in the bustling neighbourhood of Ghitorni in Delhi, is a design studio driven by the unique sensibility of allowing a material to lend itself to the design. Sugandh Kumar and Aanchal Goel, the design duo behind the brand are known for their interest in woodworking techniques, and pottery respectively and this aspect even seeps into the brand’s ethos.
“Our design principle originates from something very simple – making day to day things exciting. Our goal is that through every piece, the consumer experiences a brand new perspective and objectifies that experience through that piece. Keeping this in mind, Objectry was born. It invites consumers to be a part of the art of making objects,” says Aanchal Goel, Design Head and Co-founder Currently, the store stands at a quaint 600 square feet, but to put it in Goel’s words, “the experience is much larger”.
Despite the modest size, on entering the store, there is a feeling of openness and spaciousness. The eyes are immediately drawn towards the creatively shaped windows. “We’ve considered the store as a large product that we needed to design. When we got this space, it had very little natural light. This made us want to create large windows. We found a design opportunity here and decided to create each one in a unique manner. One is an angular rectangle window, another one is circular and overlaps with our facade, and a third one, is a sleek triangle in the corner,” says Goel.
Since the shape of the store wasn’t a simple square, it was a bit of a struggle to get the flooring right. They thus decided to cut the tiles angularly to compliment the off-centeredness of the store. The earthy shade of the tiles and the off-white colour on the walls is a nod to the love for the simple and the natural. These provide a timeless and elegant backdrop for displaying the products.
The products, mostly lifestyle accessories, are at the core of the Objectry philosophy. The owners clearly love creating modern products using natural elements. Wood, which is versatile and also one of the most dynamic elements works well when combined with some other innovative elements. There are quite a few wooden products here, despite the challenges associated with the design process.
Their love for natural elements has also led them to work with other materials such as black pottery, stoneware, terracotta, metal and stone. Hence, they have not restricted themselves to a particular type of material but instead use their design acumen and functional sensibility to choose varied materials. The product range includes both furniture and lifestyle home accessories. Every Objectry product is completely designed in-house. The entire process from inspiration to design, to production is spearheaded internally.
The furniture created in-store is also used for the purpose of displaying the different products. Most of it is straight lined, and frill free. “We love that there’s a small circular dining table under a large circular window. There’s something special about watching the shadow of the circular window falling on the circular dining table that we enjoy seeing every day,” says Goel. When one walks into the store, one only sees the monochromatic look of the store with only the wooden, black and white products coming in to view. But as you move to the left, a space with colourful furniture and products can be seen.
Objectry is a brand that promotes not just its products but also its design philosophy. In that sense, the store is not just a retail space but a physical manifestation of the inherent vibe of the brand – that of being free yet structured in a beautifully cosmic way!
Text By Dhanishta Shah
Photograph Courtesy Hansraj Dochaniya