The crafting of an office space for a Denim washing unit in Mumbai by Architects Vaibhav Shah and Gauri Shah was carried out using an industrial disposition by including unconcealed, bare, exposed and obvious materials. A material like denim is basically by nature very tough, rugged and raw. The “nothing to hide” nature of denim compliments the interior styling of this office space.
The partitions throughout the space are in exposed brick in its natural form and in wooden textured fibre planks. Extensive use of iron in the form of table stands, cage lights, plumbing pipes as door handles and storage trunks add to the rugged look that resembles the “denim” character.
The widths and lengths of the rooms are lesser than their heights which are brought down visibly by painting them in dark hues. Quotes defining the communication by denims, its character, the fashion statement, the feel and the variety in styling are all over the place.
The lighting is restricted to mainly exposed ones and is kept to minimal. The pendants used are the main source of lighting.
Overall, the democratic fashion exemplified by the mantra of “Nothing to Hide” is the central idea behind the creation of this office, aiding in the branding and visual merchandising of their products as well.
Text Compiled By Anindita Ganguly