Pune-based brand, The HomeSukh is a culmination of passion and creativity to take décor to a whole new level. With over 33 curated brands to choose from offering more than 10,000 innovative handpicked products and over 1000 ideas to suit all your home décor needs, the space comprises an impressive line-up of artefacts, lighting, furnishings, curios, gifting, tableware and other accessories.
Some of the brands housed at The HomeSukh are: Timber Tech, Jewel Kraft, Tangerine Tree, Bonita, Gifts & Souvenirs, Ostata, Ethnic Roots, Vaibhav International among others.
The brands are hand-picked from across the country in a remarkable concept at Ishanya called The HomeSukh, which is a unique physical marketplace concept exclusively to cater the impulse side of the home shopper. The HomeSukh lives by one powerful purpose – to endeavour to make you happy and your home beautiful’ – with the underlying philosophy, ‘little things bring big joys’.
The strategy while conceptualising this beautiful retail format was to carefully identify the different life situations when we experience joy in the small things and then craft the store accordingly. It has a brand promise to bring a pleasant whiff of refresh to the look of your home with a wide variety of curated brands and a store experience that truly resembles a high street.
Top selling categories and products at The HomeSukh are home accents, furnishings, glassware, tableware, bed and bath linen and lights. Every product range spells elegance and is designed in sync with the current trends.
The brand engages in a lot of innovative ideas to stay ahead of competition. Usually every week, there is a specific category under “What the Luck Fridays”.
These products are given pride of place in the strike zones available at both ground and first floors. There is a ‘mini arena’ with a full-fledged projection/sound setup which acts as a place to demonstrate products and other customer engagement initiatives. It also has an impact wall, where videos of the store and brands keep playing.
The HomeSukh aims at bringing out six major ‘joys’, namely, Joys of Celebration, Entertaining, Gifting, Experimenting, Decorating and Organizing.
Text By Anindita Ganguly