An interior studio that brings you distinctive customised treasures, Chalk 29 is a unique venture that focuses on ushering an array of ethnic, antiquated and luxury interior products and accessories.
Chalk 29 attempts to create the best products straight from artisans and craftsmen. The brand has handled a number of projects along with showcasing a variety of interior pieces ranging from teapots, kettles, planters, accessories, bath ware and many more. The firm believes in adorning every living space, while giving it an exclusive character. Customization takes a new flight of imagination here and it aims to shapes fantasies!
The brand sells artistic and creative interior products using 29 different materials like bamboo, egg shell, aluminium, cork, Fibre Reinforced Polymer (FRP), ceramic, jute , leather , bronze, copper and others.
The products range from stylish pots and kettles, delightful planters and artistic lamps to name a few. Chalk 29 has its own R&D workshop, a quality control and finishing unit with a warehousing space – besides production partners across specialisation all over the region, i.e. from metal fabrication to ceramics to traditional artisans across the country.
Several international design and production partners in various locations are also associated with the brand. The team of Chalk 29 conceptualises art works in sync with the owner’s aspirations and designer’s vision. This calls for customisation and detailing, for that is the only way a space gets its very own charm, character and exclusivity. The firm only customises, never bulk produces, and as such each art-work of theirs is unique.
On being asked about the idea behind the brand, Sonia Arora Sood – Founder & CEO, Chalk 29, says, “Now that I think back, surprisingly the brand was not an idea that was lit up with a Eureka moment”.
She further adds, “Chalk 29 was more like a discovery of self, of my own inherent inclination towards the creative dimension, rather than an evolution of a business idea…the rest of course is history! It is a company that covers the entire spectrum of the art domain as far as enhancement of a space is concerned”.
According to Sonia, art adds to the design and enhances it to another level. She believes no interior design scheme is complete without complementing art works and it is a specialised area and not a mere add-on.
“Well researched and conceptualised artworks can do wonders to an otherwise lacklustre design or space. Artistic interior products and accessories in India have today attained global competence, both in terms of designs and services. Most developers are personally involved with designing and take pride in producing exclusive products. This makes our job not only very challenging but also extremely fulfilling. We love to explore our creative cosmos,” says Sonia.
Text By Anindita Ganguly