As a lifestyle brand which offers design services as well as exclusive handmade creations, the products from Peeli Dori range from home décor to fashion accessories and apparel, as well as interior and furniture design.
Behind every product is a narrative, as the designers manifest their thoughts into crafting something unique. Meaning ‘yellow string’ in English, Peeli Dori engages your home with its range of stationery products, fashion accessories, apparels, home accessories and art work – all adding a streak of colour to the surrounding.
What sets Peeli Dori apart from other indie-décor brands is that they design with the deftness of handcrafted art and imaginatively portray a contemporary edge.
Co-founded by Ananya Kumar and Niharika Choudhary, NIFT alumni and product designers by profession, the brand aims to bring forward the skilled clusters of the country with knowledge of contemporary design aesthetics. Offering lifestyle handmade products, the brand is striving to put forth an eclectic collection designed by artists residing in small towns in India.
Talking about their design inspirations and people behind the products, owner Ananya says, “Since the day it was founded, Peeli Dori is striving hard to bring forward the hidden skills from the core of India, to a platform where the world can recognize it.”
Every corner of the world has a story to narrate. Inspired from these stories, Peeli Dori is upholding the essence of Indian tradition and skill. Its handcrafted products are a thread between the old forgotten craft of India and its new modern avatar. Looking for creativity in forgotten pockets of the country, the idea is to re-introduce vanishing crafts and talents.
Explaining how they tackle competition from other brands, Ananya says, “Peeli Dori competes with design forward aesthetics of the finest quality. The market we cater to is ‘smart’ and ‘conscious’ in their decision making. Above all, they seek convenience in user experiences. We are a one-stop solution for all design services, both online and offline.”
With a strong online presence and a concept store in Shahpur Jat, New Delhi, going ahead, the brand sees itself as representing the longstanding design groups of India in the International market, and creating a niche for itself by being the best handmade décor brand in the country.
Text By Sneha Lukka
5k/2, Jungi Lane, Shahpur Jat,
New Delhi – 110049
Tel: +91 9711345160