Pepping up the décor ante of your space is CanofJuice, an online décor studio presenting you with bright, zesty and quirky décor products and accessories.
The design and décor of your house is a reflection of your ideas and ways that you want your dream home to look like. Right from the colour of the coaster to the placing of a chair, little things are a big game changer which can make your home look fab from drab.
Adding an innovative and refreshing look and appeal to your space, CanofJuice intends to become your go-to home décor brand while looking for household items that are colourful and quirky in nature. This online décor store is also a collaborative space encouraging illustrators and product designers to express their ideas on themes chosen for a season.
Curated with an idea to present the latest décor products and accessories, Vishvan Saran, Founder and CEO, CanofJuice explains, “The idea behind CanofJuice was to create a brand that keeps evolving in terms of design and look. With every collection that we launch, we tend to do something entirely different from our previous collections and offer new designs and ideas in each collection. So we don’t adhere to one style or theme and that is why we love to collaborate with illustrators and artists to get a fresh new perspective from them as well and always have something new to offer to our customers.”
Specializing in designing a range of products including wall art, cushion covers, notebooks, trays, coasters and table mats, CanofJuice also deals in crafting organically grown plant terrariums and recently have come up with a limited edition series of hand printed and crafted skulls, handmade using fibre resin.
Breaking the stereotypical way of producing similar styled products, CanofJuice doesn’t adhere to a particular style and instead showcases myriad styles by both amateur and established artists that energises people to do something new and exciting.
Talking about the design inspiration behind the products, Vishvan says, “We generally draw inspiration from various seasons for our in-house designs. We love to find that unique connect with a particular season and create designs based on that. For example, our first collection which was during summer and was called the Lemons & Melons Series and all our designs were based on lemons and melons in various forms.
Why we chose lemons and melons is because they are the main fruits of summer and everyone enjoys these seasonal fruits during summer to cool them down. Whereas, our next collection was the torrential collection which was released during the monsoon season.
Some of our designs were based on nostalgia of the monsoon season from childhood such as paper boats, flying kites, etc., and the rest of the collection was a tribute to the fauna and the organic aspect of the monsoon season with various plants, birds, trees we encounter.”
Vishvan continues saying that CanofJuice not only intends to establish itself as a retail brand as they also do product development and customisation as well for other brands, corporates and individuals for events and gifting purposes. In the future, Vishvan sees CanofJuice as a leading innovator in product development and design segment.
“We tend to experiment with a lot of products and the functional design aspect of it. We have worked with multiple brands and help them launch and create products of their own. So 5 years from now we want to be a collaborative product design space where people come to us with their ideas and we make them into a reality,” concludes Vishvan.
Text By Sneha Lukka
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