Moving away from mundane colour tones and everyday décor products, Vidushi Gupta Agarwal hones her passion for tactile and individualistic design to bring you a range of refreshing home décor and gifting solutions that aren’t just another ordinary décor fix.
Staying true to the meaning of its name ‘Élan’, the brand lets you add a big dollop of design to your home with its striking range of products.
Injecting a personality into your home and making it look like a reflection of you is not easy. Every corner of your room can now be designed keeping in mind a narrative, using the right textures and accoutrements which keep pace with your personal preferences and the way you want to live.
This is the story of Élan, which offers a new look to your home. The brand helps you move away from the outdated and boring, and instead it introduces you to an eclectic range of French style home decor products and ware which add a certain je nais se quoi to your life.
A stylish and uplifting decor and gifting brand, Élan with its love for aesthetics, brings you products made with love, style and panache. The brainchild of Vidushi Gupta Agarwal, alumni of Parsons School of Design, New York, Élan exudes sheer passion for the bespoke and unconventional, it aims to add a touch of happiness to your everyday life.
“Élan started off as an endeavour to create joy through beautifully designed products that reflect the personality and evolved tastes of the Indian consumers. We intend to design functional and colourful home ware that people would be excited to use in their everyday life,” says Vidushi.
Élan’s range of products include bright candle holders and lanterns, cages, coasters, lunch boxes, garden accessories, napkin rings, small furniture, trunks, vases and other niceties. They also offer kitchen, dining and living solutions with their contemporary collection of serve ware, tableware, desk accessories, lighting and furniture.
The vivid colour and catchy design is what meets the eye when you look at the Dome Cage, Scallop Cupcake Stand, Ferrum Party Bucket and Jewellery Tray. They instantly add a pop of colour highlighting the blend of beauty and function.
The brand uses galvanised metal sheets to bring their products to life, which are then worked on by Vidushi and her team of industrial design experts who share a keen interest in walking the road less taken.
Specializing in product customization, Élan also offers made-to-order solutions for hotels, restaurants, cafes, corporate gifting and weddings.
Describing Élan’s gifting range for birthdays, wedding announcements and baby showers as not just any other ‘mithai ka dibba’, Vidushi says, “We make products for people who want their personalities to reflect in their gifts. We customize products in terms of shapes, colors, patterns and logos. We create these products in metal so they are long lasting, reusable and serve as a memoir of your special day.”
The brand has also collaborated with Le 15 Café, La Folie, Food Hall India, Royce Roy and others.
Currently, Élan has its own store in Hauz Khas Village, New Delhi which serves as an experience centre for people to come, explore and get inspired. With a presence in over 35 stores from all over India and availability at all the top e-commerce marketplaces, the brand intends to grow exponentially in the domestic and international market.
Text By Sneha Lukka