At a time when people in India are so obsessed with the concept of ‘Jugaad’, here comes PoppadumArt – an indie-décor brand which stays true to the meaning of being an innovative fix for all your décor needs.
Modern and contemporary décor today involves the ‘quirk’ factor which generally sets your space apart from the rest. Today it’s all about getting products which add an unconventional look to your living space.
People who like trendy home décor no longer enjoy the mundane. Every corner of a house today means and screams the sense of style of the homeowner. People are becoming more selective in designing and styling their homes. This was true as well when Saanwari Gorwaney, a former account director at an advertising firm got married.
She and her husband couldn’t find fun, young and quirky décor products and accessories which could reflect their personalities in their new space. That’s when the brand PoppadumArt was born.
“In a country with such a high population of young people, home décor options were the same for every generation – there was just no differentiation. Having always been interested in interiors, I realised that this was a huge gap in the market waiting to be filled. So I took that opportunity to start a line of happy home decor and lifestyle accessories that would hopefully change the perception of what home decor should be.” says Saanwari.
Started in 2011, PoppadumArt designs products and accessories which add a generous dose of pop colours and a whimsical feel to your living space. The brand specialises in designing happy things, providing you with an eclectic mix of colourful funky décor products.
Being influenced by the whole ‘jugaad’ phenomena in India, design inspirations for their products and accessories reflect all things that one comes across in everyday life. The brand looks at the alternate purpose a product can serve, which eventually leads to the growing collection of unique décor products and accessories.
Each creation is designed with an underlying idea. Their products are unique and a sure-shot conversation starter. Here denim turns into placemats, kettles morph into colourful planters and salt and pepper shakers are created with light bulbs.
The exhaustive product list includes décor products and accessories for kitchen, living room, garden and outdoor space. The Batman mirror, chopping platter, scribble coasters, kadhai planters, chalkboard-T-shirts, jam lamps all give that inimitable touch to your living space.
PoppadumArt is part of the growing list of other quirky and cool home décor brands in India. Saanwari tells us what sets PoppadumArt apart from the rest, “There are just too many players joining the ‘quirky’, cool home décor bandwagon and that’s great. But to stay ahead and to stay different, we stay true to our design sense and keep innovating and making new products. We also try to learn from our customers and put that learning into developing better products that meet customer’s affinity for all things quirky and colourful.”
Producing innovative products and satisfying customer needs being their agenda, PoppadumArt also customises products and accessories for individuals and companies. In the following years, the brand plans to expand on the global front by making happy things for more people across the world.
Text By Sneha Lukka