The showroom of Mantra Furnishings was located in a commercial area of Surat, where other major soft furnishings were also available. The challenge to the architects, DesignCore was to make the already renowned name of their client stand out amongst the crowd. The client desired an industrial look and wanted a warm, welcoming ambience for the customers to be at ease while browsing the store.
The store also had two new brands to launch, but both had contrasting product lines; one was a pure rugs and carpets manufacturer while the other was into home decor and accessories. To include both the brands on the same floor, the design team led by Moiz Faizulla, went ahead with a rustic look to maintain the identity of the new brands as well as compliment their range of products.
Wood and exposed bricks have been used as primary materials to give a distressed look and enhance the display of curtains, tapestry, wallpaper and the wooden flooring. A lounge cum discussion area is designed to be separated from the other areas through metallic chains. The discussion area has been planned as a focal point to follow the function of products display. Wood was again used for the framework of the sofas and chairs and furnished with products from the client’s wide variety of furnishings.
Text Compiled By Rehana Hussain