“We’ll think about it in the rickshaw…”
This simple statement led us on to accomplish our big dreams in life. We both are like brothers from different mothers hailing from Lucknow, then meeting in college and ending up as partners in crime. That’s how the story of our design firm started – from an auto, which was the main mode of transport back in our college days. We used to come up with the weirdest of ideas of bringing something new to the society which eventually lead to the inception of AutoDesign Studio in 2014.
AutoDesign Studio was formed with the basic motive of “bridging the gap between the designers and common masses and not just for the classes.” We at AutoDesign Studio (ADS) are ‘master of all and jack of none’ where the root to any design is the application of design thinking, and whether a project is residential or commercial we always assist with the design to clients, professionals, architects, builders and also labourers.
We have travelled a long way in our journey of over a year, from graphic design for a local food shop to an exhibition for Late Shri Abdul Kalam Sahab at IIM to doing interiors for high end brands at malls.
Our firm has been recently acknowledged and renowned for doing projects which are different from the rest and we make sure to bring up design and business together. But this design journey has not been easy for us. After striking six at our first project, we landed up with no projects for months. The more we tried to approach people with our work, the further we were delayed in achieving our dreams and goals.
The struggle definitely made us lose our heart and sometimes even patience to such a level that we almost ended up quitting or sometimes for survival we used to end up with projects with a very low budget. Though our journey as design entrepreneurs is still on, but luckily we don’t reflect much on the past now.
At AutoDesign studio, we brainstorm about the basic need of the client and why he has hired us as the designers. Designing interactive and theme related spaces is our area of expertise as theme based spas have an additional identity and are appreciated by everyone. We also ensure that each and every detail is so precisely finished that it adds value to the whole space.
The ICCIG exhibition was a collaborated effort of the National Innovation Foundation (NIF), Sristi and Honeybee Network to showcase several innovations done by people from various parts of the country.
The exhibition was also an experiment of playing with collapsible designs and structures. The theme was transparency and sustainability where everything used was a recycled material. The exhibition was done within 15 days (start to execution).
Spa Nation is one of the most adorable additions into our work bank. It is a luxury spa with a mix of spa therapies for bringing various cultures of the world under one roof. The extravagant black and gold brings with itself the aura of peace with luxury. A theme of a temple, yoga and mudras was incorporated in order to show calmness and peace in the spa.
The interiors of one branch of the Humming Birds Spa in Rajkot were more challenging than interesting. We chose the concept of lines to break the monotony and make a small space look bigger and added subtle colours to the interiors. This turned out to be a major task as well an achievement.
The second outlet of Humming Birds Spa we created the concept of the spa being born from the Earth. We chose white and brown as the colour theme showcasing nature with elements like pebbles which add simplicity to the spa.
To conclude over here, I would say that ‘satisfaction is never in our dictionary’ and this helps us in pushing ourselves to our fullest and achieve our goal of becoming a multi-functionary firm with a motive to help our customers to attain their desired goals with appropriate design solutions.
Text By Arpit Verma and Anirudh Pratap Singh