Tresorie derives its name from ‘trésor’, which is actually French for treasure. The store is but a means for the discerning customer to find that which holds pride of place both in one’s heart and home.
Tresorie, the brand and store was born in 1998. The brainchild of Sonali Arora, who has won international accolades in both product and apparel design, this homemaker’s haven has always been known for its one of a kind décor items.
However, 2016 brought with it a complete transformation in the look as well as the design sensibilities. Tresorie is now ready to offer home treasures to the modern Indian homeowner whose design sensibilities and aesthetics are varied and contemporary. It is a resurrection of sorts.
The store is spread over five floors in the midst of one of the most famous shopping streets in Santacruz. As one enters, elegant outdoor accessories greet the visitor in the little porch-like area outside the building. As one steps in, one becomes a part of the experience that Arora has worked hard to construct for her client.
She recognises that due to the quickening pace of life, coupled with the convenience of online shopping, the in-shop experience assumes even more importance today. “When someone enters the store you need to awaken their senses,” she explains. The beautiful aromas wafting through the store, aesthetically arranged displays and soothing music are all a part of the experience.
The technique of layering is quite evident in the way the store has been designed. There is a gentle difference in the textures and colours of the wood used for all the shelves that line the walls. The use of stone, wood and terracotta at different places in the design contributes to a rich weave.
A lot of natural light streams in through the huge windows. In addition, they have tried to maintain the thin line between lighting a focal object as well as allowing the peripheral lighting to fall on other items. In a sense, this also brings in layers of light that add its own charm.
The stairwell is clearly a major décor highlight. The Travertine stone used on the walls in this area – which comes off as a mini art gallery – has been treated to look like old limestone. It was there in the original store as well, and hence carries an emotional connect.
Arora has studied framing and she puts this knowledge into great use here with a selection of veritable frames ranging from modern art, architectural drawings, lithographs and news clippings that tell of significant milestones such as the news of man’s landing on the moon or of the first person to conquer the Everest!
As one climbs the floors and reaches the top, the experience culminates into something special. A lounge café, with brick walls and a contemporary vibe, offers the guests coffee as they relax and soak in the beauty of the products they have just experienced. The lounge overlooks a terrace where more outdoor products are displayed.
This area is slated to be used for varied pop-up shows and events as well. “This is the floor that takes us away from being static. This will be the component that will help us evolve,” she says.
Some products have been stacked along the walls, while those in the centre of the rooms are used to tell a story. The client, to put it in Arora’s words, becomes ‘part of a story’. For her, the display shows a storyline as to how different products could work together to make a décor tale.
Yet, to make it simpler for those who are looking for specific products, the categorisation done along the walls removes the layers. The store thus becomes friendly for those who want to buy something specific as well as for those who want to merely browse and relish beautiful things.
Tresorie is predominately recognised as a luxurious home decor brand that offers an array of exquisite home accessories. It stocks in-house organic fragrances and incense, candles amongst others.
There are areas allocated to home collectives, silverware and tableware, bar accessories, kitchenware, bedding, bath essentials, rugs and aromatherapy lines as well outdoor-planters and garden accessories. Owing to their high level of quality and an eclectic design, these items have found their right place in the store which only offers treasures!
Text By Dhanishta Shah
Photographs By Gunippa Shetty