“Unshaped thoughts are a limitless source of inspiration, shaping thoughts with meaningful forms and expression.”
This is what I was doing for the last couple of years. I don’t follow a specific philosophy but I have always believed in the process that admires user centric design; users have always inspired me with their ideas and I always try to give shape to them. This is the way I design and I feel this is one of the simplest and challenging ways of design.
Being a creative and versatile designer, I always love to explore diverse artistic expressions and emotions through space design, industrial design, visual design, folk-art and photography. My approach towards design and life is almost the same; for me good design has the power to enhance the meaning of life.
I always wanted to become an architect but my destiny had different plans for me and led me to become an industrial designer, which I thoroughly enjoy. I graduated in Product Design from the College Of Architecture and Centre for Design, Nashik.
The learning experience and experimental environment here made a great impression on my life. I’ve always been interested in forms which are inspired by nature. That’s why I always admire the great designer’s like Luigi Colani, Ross Lovegrove, Philippe Starck, etc.
After my graduation I worked at Elm Designs, Mumbai as an exhibition designer where I designed a number of small and large scale exhibitions and Navin Gems’ exhibition stall was one of my favourites. The stall is appreciated for its unique form and beautiful existence.
After working in Hyderabad and Bangalore, I settled for around 3 years as an industrial designer at Jain Irrigations Systems Ltd. Here I learned different aspects of design, manufacturing and management. These 3 years made a huge impact on my design thinking. During that time I was lucky enough to be a team member for “Khoj Gandhiji ki,” an interactive museum based on the life of Mahatma Gandhi. The huge and interactive museum space has an ability to transform your thought process in a better way.
I then worked with Oasia Design, Nashik and here I have rediscovered my visual design sense and worked on brand identity and graphic design projects. I also spent some quality time with my elder brother and architect Mahesh Jangid, who has always inspired me with his outstanding work and knowledge.
In 2013 I joined National Institute Of Design, Ahmedabad for further studies in Industrial Design (furniture design), where I was able to groom my personality and perception towards my work.
‘D-Store’ storage cum workstation was one of the first products I designed at NID. It has a very interesting story; at first sight everybody reacts differently; some people say it’s a cooler, others think of it as a building. I always thought that they are complimenting me, rather than being offensive about my product, as my motive was to break the boxy identity of conventional storage systems and enhance their beauty.
The folding design is one project which gives a great opportunity to explore and discover a number of possibilities and I believe it’s an ideal example of ‘learning by doing’. By using the same folding principle I have designed four variations of the same table and the ‘MiniFold’ is one of them.
I have designed several stools and the form is inspired by nature, but the “Motyle” stool is one of my favourites. It has a minimal and modern design language; the beautiful design has an organic curve inspired from a butterfly and also an elegant design expression with a great sense of proportion.
Since childhood I have been working in wood and had practical experience with tools and machine, which gave me freedom to easily understand the technical aspect of the product.
During my last semester at NID, I choose a material based design approach; this is something close to my heart, to work with materials, understand their properties and explore mutual behaviour of two materials. During this period I and Vihang Gadekar designed ‘Fair: A smart fan’ which was one of the top six entries in the Orient Electric Design Awards 2015.
A few months ago I had the chance to visit HTW Berlin, Germany for the Universal Design Workshop. It was a nice experience to see different contexts and cultures, interact with German students and exchange innovative ideas.
There I designed ‘Hanger’ – being simple, beautiful and multi-functional are the unique features of the Hanger. I always believe in simplicity in terms of forms and functions. I think every designer is committed to simplify human life and add value to it by making it convenient and comfortable.
In my journey as a designer I always feel free to explore new dimensions of design and don’t want to restrict myself as an industrial designer. It’s really important to have a broad outlook and a range of interests, which make your work new and exciting. I hope to do some interesting work in the future and start my new innings from here on.
Text By Pavan Jangid