Studio Wood is a collective of four young design enthusiasts who came together through one summer project, some old pieces of furniture and a common objective to simply create.
After a successful launch in August 2014 through a collection of repurposed furniture and accessories, we turned to the start-up scene and took up Studio Wood in full time capacity, albeit without the 9-5 tag. Little did we know that a simple idea would turn into an opportunistic enterprise in a period of six months; our journey so far has been rather serendipitous.
We’ve been involved in every process right from conceptualisation to taking up a whole lot of unanticipated jobs like that of sourcing, vendor coordination and finally, taking care of manufacturing. The process of seeing a design come to life is in itself an inspiring one. It helps us grow as designers and practitioners at the same time.
With our very first collection of Re-loved furniture, which was launched in August 2014, we tried to bridge the gap between the old and the new by reinventing wooden furniture.
Mixing mediums, colour experiments, deconstruction and revivification of old, tattered furniture items became our design methodology. It was all about seeking potential in those pieces and recreating them with advanced materials, forms and finishes.
We recreated consoles out of study tables, pouf seats out of drawers and many more such interesting concoctions. It was nothing short of a scientific discovery.
Our design philosophy lies in creating furniture not for the places but for the people. With this belief we ventured into designing custom-made pieces for our clients.
The concept of designing something for somebody other than oneself is invigorating. This new phase brought with it more challenges, more excitement and a plethora of ideas.
Thanks to the diverse skill sets within the collective, the opportunities that came our way were manifold, from rustic architecture to warm spaces and modern furniture, soon our list of services expanded too. This lead each of us to grow as individuals professionally and learn from the others’ expertise.
For us at Studio Wood, the scale of the project does not change our commitment towards it; each product, space or even accessory is looked at in all its potential and then carried off with utmost flair. In the last couple of months, we’ve worked on a number of projects, each different from the other but equally well thought of and executed.
We’ve made a little space for ourselves in the factory where all four of us meet, brainstorm, discuss, disagree and eventually agree to doing something absolutely different, tinted with offbeat aesthetics.
That is also one of the best things about being surrounded by like minded people; when it comes to designing a product the first draft is like a seed sown by one of us, what blossoms out of it finally is the full fledged vision.
Collaboration is the key, after all that’s how Studio Wood came about. We are looking forward to meeting with new people with variegated design aesthetics and practices to collaborate with and create some exponential furniture pieces.
At the brink of the New Year, we commenced work on our second collection.The product range is set to include some interesting chair structures, consoles, accent tables and lighting pieces constructed out of wood, metal, fabric, glass and a whole lot of material experiments.
Our vision is to celebrate good quality product design in the Indian market and create products, which are not only commercially viable but also adaptive in nature so every home can find a place for them.