Architects are creatively distinctive and when it comes to Anagram Architects this fact is quite evident in a project they executed for a well known outdoor media organization.
In today’s chaos it is the diversity of the language of design and its interface with technology that brings in a sense of fluidity within our modern life.
Understanding this simple yet layered fact, Anagram Architects were sure that this prestigious outdoor media company needed an office that infused visual sensibilities ranging from the personal to a mass identity to create a benchmark.
Based in New Delhi, Anagram Architects encompasses the vision of Vaibhav Dimri and Madhav Raman; it is a young and dynamic firm that works towards unifying interconnected issues relative to architecture and design that enhance the ability to innovate and experiment.
Vaibhav and Madhav, principal architects who established Anagram Architects, confess, “The approach of our design to the project ‘The Digit’ was to investigate the notion of identity (corporate, organisational and individual) and its urban projection. To this end, we explored, semiotically, the most common idiom of identity, the thumbprint.”
The visual representation of the thumbprint within the 1400 sq m office is the core creative force behind the interconnecting disciplines of design and the mediums that the media company represents.
The red facade in its dynamic architectural form, inspired from the arch pattern within a thumbprint, displays a new visual construct creating an impressionable stand out within the narrow urban plots surrounding it.
Considering the structural sensibilities and site realities the semi-elliptical form of the building also efficiently works to provide natural light and reduced heat gain across the office.
Design and innovation were used cleverly to capture and project the true ethos of the media company; Vaibhav and Madhav have masked the face of the building with a red aluminium perforated screen and converted it into a veritable work of art.
Taking it a notch further the pattern of the company’s logo is articulated by simply reattaching the stamped-out discs with the help of a pivot detail. The language of the perforated screen is then further carried out in the partitions between the main circulation spine and the workstations in the office.
Another inspiration for the form of the building, spread across three floors followed by a terrace cafe, is also the hierarchy of the organisation rooted in its context of seniority and occupancy; the different layers of cumulative thinking and creativity come together as one creating the vision of the future.
A row of horizontal louvres becomes the perfect cover for the exposed levels on the top floor as well at all levels within the building. Adding to this work of light and shadow are the line of planters placed along the edge of the floor plates across the building, that bring in the required greenery.
The designer duo and their team did not just stop at the ridges of the thumbprint on the exterior of the building but carried the design even further inside. As one walks into the lobby area the visual journey takes on a more individual identity. It is now the turn of the whorl and loop on a thumbprint that finds its space within the entrance lobby ceiling.
An art marvel in itself the defined ridges on the ceiling stand in vivid contrast to the spatial fluidity below. Within the wide range of brand identities that the outdoor media company nurtures, the thumbprint in the entrance just reaffirms their belief of keeping their own individuality unique within the sea of their contemporaries.
On the various floors, an open plan concept is followed; the required defined spaces which are contemporary in design, have been provided with the help of red screens. It is the minimalistic furniture and sleek design with subtle colour tones that makes the office a part of the future that the exterior reflects so clearly.
Towards the top is the terrace garden that wears a cover of louvres that shades it; this location works as the ideal coffee spot for the entire office.
‘The Digit’ creates a layered yet simple solution to the contemporary needs of a unique identity materialised with an array of mediums. Anagram Architects have not just sketched an impression that is distinct but have brought in an amalgamation of art, architecture and design.
Text By Meghna R Kothari
Photographs Courtesy André J Fanthome, Ayush Prakash