‘Let there be light’ declared a celestial voice from the sky and two purple turtles radiated in the darkness …no, that is not how this firm started…that’s a different story out here in Domlur, Bangalore – come join me in this investigation.
TPT. At first when I heard this term it took me back to my academic days when I would sweat it out proving x = y in my mathematics paper; thankfully with TPT or The Purple Turtles I had to interact more with design and less with mathematics.
A look at the store is good enough to convince you that it embodies design – a one stop solution for customers and corporates alike. Quirky and attractive pieces of light and furniture catch your attention here, in addition the store is also home to other artefacts put up for display.
Initiated by Radeesh Shetty, The Purple Turtles was incepted as a lighting solutions provider. Prior to his entrepreneurial debut, Radeesh worked with Mudra and JWT as a Sales Professional besides which he also had a brief stint with the Star Television Network.
A while back, while helping a friend move houses and sourcing interiors for her, he noticed that when it came to lighting, the market was flooded with expensive German and Italian varieties and the mass produced Chinese varieties. The customised version for the Indian mindset which was reasonably priced was not available – and this led him to tap the opportunity and thus ‘The Purple Turtles’ was born.
Just like an architect receives a client brief which allows him to understand the needs of his client Radeesh believes in the importance of the design brief. Once the concept is approved, the design is worked upon and detailed out; in many cases the firm works on scaled down mock-ups of the fixture to give clients an idea of the finish and quality of light.
The Purple Turtles has worked on a number of theme based lighting projects like the Indian dhaba, elements of nature, a European street and so on. Having worked on many themes
Radeesh believes customised lighting is not necessarily theme based, it’s also to do with the size (if the space is too large or too small to accommodate readily available fixtures) or sometimes a smart option to work around architectural limitations.
To cite an instance Radeesh points out the example of a restaurateur he worked with, “Recently we worked on a restaurant where the client was stuck with a pillar in the middle of his space; we worked along with the interior designer to design a light fixture which wrapped around the pillar, making it a design element.”
The Purple Turtles has a rich pool of handicrafts and craftsmen which ensures the end product is truly embedded with Indian contemporariness. Besides, since the firm is adept at multi-tasking, this also helps them deliver the end product within the agreed timeline.
The Purple Turtles has done a great deal of work for biggies including Google India and TCS Cochin, with Google India they worked on different themes ranging from sports and murals to classic vintage.
At TCS Cochin instead of importing fixtures, locally sourced materials were put to use in response to the needs of the client and the architect. A lot of local elements like fabric, handmade paper, lacquer ware, brass and so on were put to use.
Though the core focus of TPT remains lighting, the firm aspires to be a one-stop destination for home products, making furniture the next most obvious move. Since its inception the firm has networked with a chain of furniture suppliers to source unusual and quirky furniture that is not available easily.
After having conquered lights and furniture, it sounds ideal to venture into full scale interior design consulting, ask him that and Radeesh quickly responds, “For now I’m happy with what we are doing and I’m hoping we only get better, once I’m satisfied with that, maybe then I’ll think about the taking on interior projects. I do help family and friends when they are working on their homes and offices, the day I decide to charge a fee (smiles) then I’d become an interior design consultant.”
Text By Vikas Bhadra
The Purple Turtles
#128, 1st main, Domlur 2nd stage,
Indiranagar, Bangalore 560008
mob: +91 8041528039