Cersaie – an event that professionals from the ceramic and bath space hanker for – is an opportunity to show-off the latest lines, stay updated on trends and a place to unearth pioneering research and technology.
Held from the 23rd-27th September, 2013 in Bologna, Italy, Cersaie is a platform for showcasing the finest in the ceramic tile and bathroom sector. Besides giving visitors a sensory experience of the most innovative products at play, it also had a variety of thought provoking design happenings unfolding on its side-lines. Cersaie served as the meeting point for ceramic buyers and suppliers, designers, architects, entrepreneurs and retailers of the world.
The design fraternity too had their plates full with a packed agenda of creative events. The exhibit Bathroom Excellence 1998/2012-ADI Design Index@Cersaie 2013 explored the evolution of bathroom furnishings from 1998 to 2012, showcasing more than 160 products created by over 80 companies. Also, the ironic, irreverent face of design, Ito Morabito (known as Ora-Ïto) presented the Ora-Ïto Design event at Cersaie’s Architecture Gallery.
Architect Rafael Moneo was the fifth consecutive Pritzker prize winner to give a keynote lecture at Cersaie’s ‘Building, Dwelling, Thinking’ symposium. While Late Paolo Soleri, the Italian architect and urban designer who conceived Arcosanti, the prototypical experimental city in Arizona (and was the first to discuss the concept of “arcology”, a discipline which integrates ecology with architecture), was given a tribute in the form of a documentary and an open floor discussion on his life and achievements.
From the ceramic sector, leading companies such as Roca, Villeroy & Boch, Sicis, RAK Ceramics were attendees at Cersaie. Marcel Wanders signed Bisazza’s first collection of black and white body enamelled tiles, Frozen Garden. Another first, Paola Navone designed two patterns in Bisazza mosaic, Affresco and Halo Halo.
In the bathroom space, the Axor designer brand of Hansgrohe, created personalised solutions for individually designed bathrooms. Flaminia, one of the leading manufacturers in the field of bathroom design, presented Patrick Norguet’s new project, Nile – a series of furniture basins, wall hung WCs and bidets of dramatic geometric volumes.
Indian firm Somany Ceramics also showcased its distinctive products at Cersaie for the second consecutive year and established its position in the international market.
With over 900 exhibitors (of which 300 were international) at Cersaie this year, the exhibition confirms and maintains its international appeal and its role as the leading global trade fair for the ceramic tile and bathroom furnishings sectors.