From cutting-edge water closets that inspire to ceiling and hand showers designed to please and refresh. The ISH fair showcased the latest trends for the bath and wellness space. Leading bath companies from across the world made a bee-line to this biennial event to showcase a smorgasbord of latest bath ideas, fittings, furniture and accessories churned out by their respective design, research and development wings.
Design-oriented companies like Duravit, Dornbracht, Antonio Lupi, Roca, Toto, Kohler, Grohe came out all guns blazing with their latest offerings. It also was a proud moment for Jaquar, the Indian bath solution brand that made its debut at ISH. The company exhibited its futuristic range of bath fittings (which are even designed to be operated with an iPad) as well as an entire spectrum of high-tech and bespoke solutions that combine modern technology and design specifically tailored to today’s needs.
Alongside the innovations showcased by the exhibitors, over 30 workshops and lectures on holistic bathroom planning saw the participation of numerous visitors. A special exhibition titled ‘wall+floor’ brought architects, bathroom planners and suppliers together to exchange information on materials, trends and furnishing know-how.
One of the more interesting events at ISH was the “Pop up my Bathroom”. Four years on a roll the “Pop up my Bathroom” is a trend forum which studies and reports the current trends in the bathroom space.
This year the end results of the report led to the evolution of three types of bathrooms viz the “Bathroom Bubble”, “Busy Bathroom” and “Bathroom (R)Evolution”. These three conceptual ideas were also presented in lovely trend scenographies at the ISH fair.
While “Bathroom Bubble” described a type of bathroom that is used as the final refuge in an everyday life dominated by a hectic pace and permanent availability, the Busy Bathroom focused itself as a hotspot of a modern lifestyle with its concept, furnishings and equipment. “Bathroom (R)Evolution” the third “Pop up my Bathroom” trend focused on ergonomics in the bathroom and investigated the possibilities of using the bathroom as an interface between its human users and technology.
Apart from being a trade fair ISH also espouses the cause of good design and this was evident from the “Design Plus” competition which was powered by ISH.
The competition saw 34 shortlisted products from amongst 200 submissions from 16 countries on display at a special exposition at the fair.
Contact
web: www.ish.messefrankfurt.com