Affordable art for the young gets a thrust with Raseel Gujral’s new collection for Casa Paradox called ‘Illustratti’. Buy ‘Art by the Metre’ – as big or small as your purse lets you.
Psychedelic horses trussed up for a baraat, diamonds and hummingbirds against a neon background reminding you of The Beatles, and brightly coloured birds and animals when you least expect them are some of the intriguing pieces in Raseel Gujral’s new art collection ‘Illustratti’.
Raseel’s Casa Paradox is no stranger to creative design. Raseel brings her innate sense of style, experience and impeccable pedigree (she is the daughter of artist Satish Gujral) to the brand. Her innovative and experimental work for Casa Paradox includes furniture, home accessories (vases, candle stands, lighting) and interior design for many a celebrity home. After over twenty years in the interiors business, Illustratti marks Raseel’s first foray into the art world.
This electric-pop-art-meets-illusion-art presented with a healthy dose of tongue-in-cheek humour has that rare and elusive quality of making you smile when you see it. Dizzy swirls, Faberge eggs, splashes of neon against black and white photographs, colourful flamingos gone astray and so on… the collection has drama, and loads of it!
As in many of Casa Paradox’s designs, Indian and Western elements merge in the Illustratti images too, making it at once familiar, yet startling enough to warrant a second look. “Colour is the oxygen you breathe; it can change the way you feel. The colour in this collection is full of life and the forms are very sensuous both on the canvas and on the furniture,” says Raseel.
Some of the art has been named after popular songs (‘Jailhouse Rock’, ‘Lucy in the Sky with Diamonds’ and ‘Riders of the Storm’) adding to the resonance a viewer might have.
Illustratti aims to make art more accessible and affordable to a younger audience with the ‘Art by the Metre’ concept. The graphic art canvases can be customised to meet a client’s requirements – right from a one square foot canvas and beyond. Raseel is open to taking the works to a larger format as well – corporates and other institutions who want vibrant art for their spaces might consider a large-scale version of one of the pieces in the collection.
The Illustratti collection also includes functional yet fun furniture. The Illustrati Mandir, for example, has an image of Lord Srinathji and is called ‘Oh My God’. There is also a bar cabinet with the ‘Band Baaja Baraat’ horses symbolising “the drama of everyday life”. (‘Bar-raat’, get it?) Raseel believes that whatever you put in your house should be interesting and should add special memories to spaces.
“Drama+Colour+Passion = Illustratti Chemistry” says the Casa Paradox Facebook page. Illustratti’s funky and vibrant images are sure to bring some light-hearted fun into any space. Raseel Gujral’s work with interiors has been described as “contemporary classic” and this latest addition to her portfolio proves once again that this is what she truly symbolises.
Text By Chryselle D’silva Dias
Photographs Courtesy The Artist