An idea can become ‘The Idea’, especially when it is pure and virgin. That’s when clarity manifests. Every project starts as an idea – an idea which might be unique in approach, un-explored and pose extreme challenges can excite the process of product design greatly.
After schooling, architecture streamlined my skills, as it seemed to me then as a prism of all the arts through which I quenched an early thirst for variety.
A subtle and piquant impression was left on me by many great artists and architects during this phase. Their works created a deep impression in my mind and I strived to achieve something ‘more’ and meaningful, never compromising on my creative urges.
Later as a design student at NID, I was fascinated by the multidisciplinary culture and how these ideas manifested in various fields of design, an experience that motivated me to explore and create things that people could actually use and relate to an extent never perceived before.
The design process eventually leads to a sketched out form either by hand (or sometimes digitized) to express the scope of the idea. This is then fleshed out until the idea takes on a character of its own. From this point on, a set of rules are used to bring the technical side of the design to fruition.
The complex, purity and timelessness, mainly influence my work.
I travel a lot and visit museums, galleries and libraries to keep my creative juices flowing, which eventually made me sensitive towards materials and helped in appreciating the materials to its core.
The creative process involves a lot of research, planning and sketching before heading towards any finality. I would like to share few works that reflect my learning, experiences and design approach.
Each work is unique in its approach, where some follow a scientific systemic model, some come instantaneously from within, whereas others are in constant search for the unseen and unexplored.
A simple observation during one of my market visits in Ahmedabad led to creating a utilitarian chair. A jute bags slides into a piece of metal to make it into something more functional and beautiful.
Inspired by daily objects and materials, Roll-on is a fusion of modern and vernacular materials, with intricate jaali work inspired from historical architectural motifs. Simplicity and honesty are at the core of the design process, which led to an object with retains both form and functional value.
Furniture inspired by a scientific principle is what excited me to explore this model. I am fascinated by the Fractal theory and the way something evolves into a dynamic system through a set of complex physical processes.
I chose a simple trapezoid to be able to create a functional object using this theory. Through much iteration the form (trapezoid) is multiplied and controlled through scaling to shape up a chair. Due to the interconnectivity of members the chair attained its structural strength posing a well-balanced form.
A pen/pencil stand designed with a character feel to the object. The idea is to make the objects more engaging and something that pokes you with subtle humor. The pencil warrior is a story of hero who works hard collecting the heavy weight pencils and is always within one’s hand reach. “Keep the creative juices flowing. Every pencil is worth the effort.”
Besides my professional work, I occasionally involve myself in set design for theatre plays. It inspires me at a sub-conscious level and I enjoy the way a story unfolds through expressions and communication with a play of character, space and light.
This project is based on the ‘trajectory’ for a ballet, where it weaves through contemporary to traditional. The set design takes its cues from the context and captures various moods throughout the journey with subtle yet captivating manner.
‘Everyday Objects’ is the collection of sketches and experiences encountered for the first time. Through curiosity and imagination, these moments are quickly captured and constantly help inspiring my creative senses.
Inspired by daily objects, places and people, every sketch has an underlying story and expresses a deep sense of belonging and strengthens the relation with our surroundings.
During my tenure in Studio ABD, I was involved with many branding and packaging projects. I got an opportunity to be part of a book design project. The book “Poor Little Rich Slum: What We Saw In Dharavi and Why It Matters” is a collection of stories from Dharavi intended to engage ordinary middle-class citizens who might otherwise be repulsed by the mere mention of a slum.
The design process is focused on understanding the Dharavi lifestyle and capturing visual clues that are unique to this place. Illustrations and typography have been emphasized to capture the complex nature in a simple yet bold manner.
The graffiti represents my obsession with daily objects and activities that have played a major role in defining my persona. The head represents my journey from architecture to design as it always has been the core of everything I do. It’s an explosion of thoughts and objects that were used and created; tools which enhance my creative abilities. The central idea is to embrace the little things that matter the most.
My aim is to keep searching for the opportunity to explore and to create things with a systematic approach that captures my inner strengths combined with core design values. I work towards creating more meaningful products that express my inner self and to be utilitarian to the basest possible user.
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