For any process to kickstart, it is very important to have absolute clarity about what exactly it is that you want. It is important to define our ideas vividly, leaving little room for doubt, so that there are no unpleasant surprises and one can rightly anticipate the object they desire. This is a benchmark which has been a guiding light throughout my design journey. Not only does it work for my aims and objectives in life, but it also works well when I work with my clients.
As an individual I have always been passionate about design which brought me to NID, the perfect gurukul for anyone obsessed with design who sees it as an agent of change. I use the word change because at NID my design ideas were refurbished; and not only did I emerge as a designer with a clearer thought process, but I became precognitive in the sense that I was able to establish a perfect synchronisation when it came to deciding what exactly my client needs.
After graduating I was employed by Godrej Interio as Senior Designer and a Team Leader in the Home Furniture division for a period of five years. It was during this time I won multiple “Exciting Design Awards” for the furniture design category. More recently I have also won the 1st position at IDF (India Design Forum) India’s first International Design event for the SYD (show your design) contest held in March 2012.
I believe designers have a streak of independence in them and I am no different in this regard. Hence, after my successful tenure with Godrej Interio I opened my own firm, “DesignGandhi” in 2011.
As a multi-disciplinary design studio with a modern, futuristic approach towards creation, DesignGandhi strives to realize dreams and translate ideas into real products, spaces and environment that are aesthetically pleasing, but at the same time, practical and useful. The aim is to design products with a fresh and clean concept, which reflects good living and well-being.
Being a startup firm, DesignGandhi works with three people which includes me, my marketing associate and my graphics and 3D visualiser. We are relatively a young team but in this short span of time we have worked with a wide range of clients across furniture products, lifestyle accessories, small space interiors, as well as select visual communication design projects. We follow a process of “define – derive – delight” to regale our clients and customers, with richly thought out designs and products that are just as ingenious as they are resourceful.
In the definitive stage we understand what the client desires following which we move on to the next stage which focuses on the right material, the exact shape and colour envisioned. Seeing the virtual concept metamorphosize into its true form at the end of it all is equally delightful for us and the client.
I have also launched versatile pieces of furniture like the “Xcent”, “ZigZag” and “KnowledgeTree” that may pass for pieces of contemporary design. More recently I designed “Aer”- a range of home and car fresheners in collaboration with GCPL (Godrej Consumers Pvt Ltd.). My designs are more on the contemporary side and not defined for a particular age group. I target people who have a particular mindset when it comes to space and aesthetics. They most certainly have a mass appeal and at the same time are unique.
I am also looking at entering the FMCG and other consumer goods sectors in a big way. I recently have also tied up with another furniture company for designing a range of home furniture.
I am continously developing new designs and I plan to approach different companies with these concepts. I look forward to work with companies who believe in the power of design, since it accelerates their business and stimulates my thinking at the same time.