In keeping with Coca Cola’s commitment to help the London organising committee of the Olympic and Paralympic Games deliver the most sustainable Games of modern times, their new convoy of vehicles have been fitted with cutting-edge green technology.
The Beat Fleet during the Olympic relay consisted of four vehicles, the ‘Mini Beat,’ which ran an hour before the Olympic Flame to encourage people to come out and join the celebrations. The ‘Beat Bus’, a hybrid vehicle to provide safety tips for its observers. The ‘Beat Box’, a sound-blasting vehicle that kept the crowds well entertained. Both the Beat Box and the Beat Bus were converted to use diesel-electric hybrid power, a change that saved 1.6 tonnes of carbon dioxide emissions during the course of the Olympic Relay.
And lastly, the ‘Recycle Beat’, an interactive car that encouraged spectators to recycle by throwing their empty Coke bottles into the vehicle, which then played a tune in exchange.
The Recycle Beat is an innovative mobile recycling unit and is fitted with an advanced exhaust clean-up system and low-emission auxiliary generator to reduce air pollution dramatically. This vehicle will help educate the public about recycling and encourage them to recycle both during the Olympics and later on in their own homes.
